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Watch this video of a communications industry professional who will provide us with insight into crafting the perfect pitch, the inner workings of a public relations agency and how to work with media on behalf of clients.

Kendra Kojcsich

Vice President at Porter Novelli

Kendra Kojcsich has over 10 years experience developing and implementing integrated marketing and communication campaigns for a wide variety of clients. Kendra leads strategic communications and public education campaigns for government, coalition, non-profit and private sector clients in many focus areas including health, social impact, food and nutrition.

Since joining Porter Novelli in 2005, Kendra has had the pleasure of working with a wide range of clients, including The Walt Disney Company, Events DC, American Lung Association, American Heart Association, The Heart of America Foundation, Plan USA International, ALS Association(Ice Bucket Challenge), American Psychiatric Association, American Cancer Society,Partnership to End Cervical Cancer, SOYJOY, Almond Board of California, Laughing Cow Cheese, Hermès, Department of Health and Human Services (Administration on Community Living, Centers for Disease Control and Prevention, Centers for Medicaid and Medicare Services), Disability Power and Pride Inaugural Ball, GlaxoSmithKline, Merck, Pfizer, Purell, The Urban Institute.

Kendra's areas of expertise and skills include Corporate Social Responsibility, Strategic Partnerships, Health and Social Impact, Food and Nutrition, Event Planning, Influencer and Spokespeople Relations, Account Management, Media Relations, Social Media, Celebrity Relations, Strategic Planning, Paid Media

Text Source: LinkedIn

Watch Interview. Click the thumbnail below to begin watching. PDF transcript is available for download.

Kendra Kojcsich

As we continue to move through this module, here are some questions to consider:

What challenges does the media face today?
What real value can media relations bring?
How can I get my pitch heard?
What will you be asked to pitch the most?
How do I identify the real story in my pitch & make it relevant to targeted reporters?
How can you amplify media relations tactics in non-traditional ways?

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